Industry Leadership Center
In 2012, Lisa bought, designed and opened our Industry Leadership Center which gives a home to Industry Leaders everywhere—a place for events, thought leadership, and peer-to-peer learning for a unique...
View ArticleCEO, Write2Market
Crafting the perfect reputation for industry leading organizations is a mission Lisa began in childhood from her parents’ print shop. She carried that forward, founding the industry leadership...
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When It Comes to Communications, Startups Need the Whole Package
Published June 7, 2013 These days, you can start a company sitting in your pajamas with a laptop. Buoyed by cutting edge technology, the wisdom of crowds, and cloud computing, there are more startups...
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5 Dos and Don’ts of Media Relations For Entrepreneurs
Published July 5, 2013 For founders just starting out, there’s little to crow about. You’ve got few users and a small – or barely existent – revenue stream. You’re considered lucky if your office space...
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5 Ways CEOs and Journalists are the SAME
Here’s the truth: journalists and entrepreneurs have more in common than not. And this is why they have such difficult relationships in many instances. If you understand how media professionals and...
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5 Tactics to Position Your Company as an Industry Leader
Published August 20, 2013 A brand is more than a logo or a tagline; it’s a collection of company values, product design, customer experience, and all sorts of intangible elements that other brands try...
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What Boardrooms Can Learn From Newsrooms
Published Aug 23, 2013 A newsroom buzzes with the steady hum of background conversations and frantic keystrokes. Every word demands attention, and you can almost feel a story taking shape. Read more…...
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Five Must-Have Elements of a Flawless Pitch
Published Aug 23, 2013 As a passionate entrepreneur, you are accustomed to talking about your product and pitching its features to just about anyone who will listen. You’ve mastered the elevator...
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Shoot to Thrill
Confessions about Beowulf and the First Press Release. Last week, I was catching up with the founder of one of our region’s top interactives, admiring art he’d recently collected of the “octopus rape”...
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Finding purpose in your business
When we entrepreneurs are looking for the core identity or purpose of our businesses, it’s just as hard to separate the symptom—like great design—from the core talent—like emotional intelligence. It’s...
View ArticleHow to show up for your own story
Creation comes with risk. CEOs and founders are in the jump seat of making the call on risk –and opportunity–for their companies. So are those who climb in with them to co-pilot brands, like marketing...
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